Sunshine in a Glass: The Story Of Our Logo

The Experience Niagara logo is a simple, yet compelling design that captures the essence of the Niagara region. It features a stylized depiction of a sun rising over a vineyard.

When we were first deciding what to do about our logo, the starting point was to use grapes to represent wine and wine country.

However, after some thought, we realized that grapes are too common. They are used in the highway signs that direct people to wineries and in countless wine-related businesses in the area. No grapes.

Still, we wanted to keep the motif of the vineyards and the expansive feeling that comes with looking at a horizon of rolling hills. With those simple instructions, we left it up to our designer Marcott Bernarde and she returned with this!

Upon first glance, some team members saw a sunrise or a sunset, and some even saw a moon!

John Iseppon, General Manager of Niagara Vintage Wine Tours said it best:

"Sunshine in a glass."

At Experience Niagara, we believe that each day brings new opportunities for growth, beauty and service.

We thoughtfully craft our experiences so that you can feel like you had a drink of liquid sunshine: hope, vision, joy, laughter, friendship, adventure, wonder, rest and renewal.

We love the idea of providing something as intangible as sunshine into a glass, a moment in time when your whole life takes on new possibilities.

This logo represents the heart of Experience Niagara. It's our promise to you. It's our goal. Our deepest longing. Our raison d'etre.